

Smile
The double BAFTA winning Smile brand ran for over 6 years comprising the BBC's second most popular programme
website (after Eastenders) with weekly online interactivity culminating in a live weekly television
show every Sunday morning.
Smile's young audience was given total access to the brand via the technology they love:
web, TV, text, phone, e-mail and webcam.
Smile launched the careers of many now famous human presenters: Fearne Cotton, Reggie Yates,
Barney Harwood; and its biggest star a small blue bear called Nev.
Nev remains a current UK icon starring in his own series ‘Bear Behaving Badly’
Transmission Dates:
Feb 2002 - Aug 2007
Sundays, 7.30-10.00am, BBC2 & CBBC
Format:
2 ½ hour live studio show and associated web community
|